Baby Steps Are Needed When Improving Your SEO…
How does Google find your website? Does it just magically appear in the search engines? There are important steps you should take when you launch your new website. In this article I will explain just that.
A friend of mine launched their website for their new “Cookies and Cupcakes” store and asked me what I thought of it. I thought it looked really good but when I did a search in Google I couldn’t find it. This is a big problem, since they were a local business that needed to be found easily in the search engines. The problem is she had this awesome new website but nobody was going to find it.
Some people believe you cannot do anything extra to get your new website ranked on Google, in fact it might even hurt your rankings if you try. This is simply NOT TRUE. and if you continue reading, you will find out how.
Step 1: Link to Other Websites
So when my friend asked me about her “Cookie and Cupcakes” website, and why no one could find it on Google, I told her that she needed to have a link to it on another website that has been around for a while. So I linked to her website, and voila!, it appeared in Google. The very first step when working on SEO with a new website is get one external link.
Google is a search engine that follows links. When I put my friend’s website on my site, google indexed my site and found her website. After indexing her site, it began to show up in the search engines.
Step 2: Check Your Page Settings
If your website is still not showing up on the search engines make sure your site is NOT set to “noindex”. If you have a wordPress website this is fairly easy to do. You can also set pages to “noindex” deliberately if they are not as important i.e. Checkout page. You want pages that your audience would land on to be indexed like “Home”, “Services” and “Contact Us”. You might need a special plugin or, if you are not as technical, a web consultant can set this up for you.
Step 3: Look up Keywords
My friend’s site now ranks with her business name, but she still needs to do some work if someone is searching for her in more generic terms. She needs to research how her audience searches and find the keywords they would use. There are some great tools available. You can use Google Adwords Planner to find new and related keywords. Google Trends is another tool that allows you to compare traffic for sets of keywords.
After doing the keyword search, start using the words you found in the content so your website comes up in the search results when your audience is looking for them.
Step 4: Improve Your Page Descriptions
When searching for anything on the web, you come across tiles and descriptions in the search engines. The descriptions are also called snippets and can be tweaked to sound inviting enough to click on. Here is an example…
There are SEVERAL TOOLS out there that can help you with editing your snippet.
Step 5: Consider your Site Structure
Make sure that your important pages and posts have links linking to them. The posts and pages that have the most internal links will get ranked the highest. Small SEO Tools offers a free link checker to see if you are linking enough to your important content.
Step 6: Get your Website Linked on Other Websites
Google loves links so get the word out. Contact topically related websites and see if they can write about your website. If Google finds more links to your website, it will crawl more often. DO NOT BUY LINKS, this is a no-no and will get you penalized.
By following the steps mentioned in this article you will vastly improve your website’s ability to be found in the search engines. Here is a great infographic showing do’s and don’ts…
Infographic originally found here
If you would like to learn more about how to improve your SEO when first launching, get in touch with us. We love helping small businesses improve their SEO.