The Project

The client needed a logo that would help brand a business that specializes in yoga for kids. The logo needed to be whimsical, kid-friendly and for both male and female kids. We designed a logo that incorporated the male /female colors, and the symbol of the heart, which the client hand-drew. We used a hand-drawn font for the tagline. For the logotype we selected an easy to read sans-serif font, as this logo would be used across both digital and traditional print materials, on yoga mats, t-shirts etc.

Deliverables

• Logotype
• Brand Development